In the Spotlight: The Essential Guide to Giving Great Media Interviews
In the Spotlight provides step-by-step direction to prepare for and give media interviews. It explains the communications principles and concepts that underpin great interviews. And it shines with anecdotes and case histories drawn from Ed’s illustrious career as a journalist and communicator.
Ed’s ground-breaking approach will enable you to answer even the most aggressive questions with a calmness and sincerity that will earn the trust of the public and of the media.