Ed Shiller's customized media training and coaching delivers the tools to succeed in any type of interview with any reporter. You will learn to develop powerful speaking points and articulate them with poise and confidence, even amid crisis and controversy.
Ed regards every media interview as an opportunity for spokespersons to communicate with key stakeholders. He also believes that a spokesperson's effectiveness depends as much upon nonverbal communication as on the literal meaning of the spoken word. How something is said - tone of voice, inflection, facial expression, body movement - greatly affects credibility and persuasiveness.
Consequently, Ed's media training builds upon three main pillars:1. Creating the most powerful and appropriate speaking points.2. Developing those attitudes and mind sets that will result in the most effective nonverbal communication.3. Expressing oneself with confidence, knowledge and credibility in any kind of media interview with any kind of reporter.
Ed will work with you to develop a media training or coaching program that's tailor-made for you and your organization, both as to content and format. Click here for a list of media training clients and testimonials.